What’s wrong with us? Why are we unemployed, selling nothing, and getting ripped off from every angle? Seriously, look around. Everything that is not gold glitters all around us, while we exist surrounded by unneeded, sale-priced, junky trinkets. Why are half the businesses boarded up in our downtowns?
Some offer real, quality products, others offer willing service, and some offer ideas to make a change for the better; they are all confronted with skepticism and low consumer confidence. Apathy abounds. While no one wants to be sold anything, every one wants to buy something, and they do, only to be scammed out of some semi-hard-earned dollars, expending minimal mental energy as they go it alone. Frustration furrows the brow of the collective face. All the while, experts keep hammering ignorant peasants with Frequency and Copy in an attempt to gain Mind Space.
Trust? Forget about it.
Both sides, consumers and sellers, are reeling about like brain-thirsty zombies moaning, “poor me, times are tough,” which is true. We are poor and getting poorer; the times are getting tougher for those that lack skill, talent, and education regarding one forsaken idea that we must return to.
The skill? The ability to identify real value. The talent? Demonstrating value. The education? The knowledge of what is an expense, what is an asset, what is the break even, why and how does it fit this next product, service, or idea. As consumers and as capitalists, we need to ask and determine for ourselves, and demonstrate for others:
What is the value?
I am becoming convinced that the core issue in our economy will never be addressed and corrected by the Government, the Corporations, your boss, your neighbor, the banks or anyone else. The issue must be faced and fixed by us, where the F2F hits the road, down here at the buyer/salesman level.
This central question, “What exactly is the value?” has been wrapped up in so much crap. The sellers are saying that the crap-wrap is the answer. The buyers are living in fear because they can’t tell the package from the product or the feature from the benefit. The sales guys and gals can’t earn enough trust or credibility to overcome the abuse the market has taken from the glitter salesmen over the last 40 years. Now, 99% of people just want Big Brother to take care of us.
I have a lot more to say, but I want to get this first part started because this is a basic idea with big implications: Identifying and demonstrating value causes the rich to get richer and the times to get more golden.
Make a comment. Really. It will be valuable, I think.